Creative Direction
Leading the creative output for businesses and brands whilst managing the team of creatives to produce a greater vision.
“A creative director: A big picture person with a molecule for fine detail.”
As a creative director it’s important for me to provide unique concepts for musicians, brands & platforms whilst executing creativity that meets the goals of my client.
- Amarachi Felix
Project Works
Taiwo Sonekan AW16 Fashion Film
A Project birthed from designer Taiwo Sonekan on her AW16 womenswear collection. First time creative directing working closely with the designer & videographer. The concept storyline is of four sister lost in the midst of nature discovering their way back to each other.
Creative Director: Brand:
Amarachi Felix-Onyeje Taiwo Sonekan
Amarachiamans - A Session With
The Amarachiamans sessions, a concept created to share the gifts of talented individuals and spotlight like minded musicians in alignment with the ethos of the brand. Showcasing a free flow session from an artist who wants you to feel something special as you listen, almost to say that you would escape reality for just a moment.
Creative Director & Editor:
Amarachi Felix-Onyeje
Musician:
Isaacxhopes
Designer: Studio Assistant:
Tolu Coker Amarachi Felix-Onyeje
Organisation: Backstage Overseer:
Fashion Scout Amarachi Felix-Onyeje
Tolu Coker - AW19 Collection ‘JUVENEIL CONSCIOUSNESS’
A concept created by designer Tolu Coker based on child hood memories and growing up in her neighbourhood. Being apart of this team provided me with the opportunity to take on the task of overseeing the back stage lineup of models. Overseeing hair by Toni&Guy, press, photographers before the live London fashion week show.
Raw Form Open Space - Amarachiamans Launch
A concept created for the launch of limited edition pieces, based on the time period the whole world was in after lockdown. Motions & movement perspective of the outdoors. As people began to navigate their new norms of life outside without restrictions.
Creative Director & Editor: Brand:
Amarachi Felix-Onyeje Amarachiamans
Model:
Shalesa McAllister & Joel
Sibling Association - Interlude Home Shoot Series
A project birthed during the 2020 pandemic lockdown. Created in collaboration with my brother as we intentionally set out to do a home shoot building our own backdrop set as studio shoots were not permitted.
Creative Director & Model: Amarachi Felix-Onyeje
Photographer: Jason Felix-Onyeje
Fuego - Amarachiamans Limited Edition Launch
Limited edition campaign launch titled ‘Ablaze’ shot for the release of the Fuego dress.
Creative Director & Photographer:
Amarachi Felix-Onyeje
Brand: Model:
Amarachiamans Camille Baque Hunnigan
Seventh x Sean Brown
A Seventh collaboration with Sean brown launching the new pistachio V2 hoodie and bottoms set. Method of launch was through an interview which gave insight to who Sean is and the making of the connection with Seventh.
Seventh Campaign
End of year community campaign shoot for social media abiding true to the minimal aesthetic of Seventh.
Founder: Creative Director: Assistant CD/Set:
Bukki Ojo Emmanuel Duru Amarachi Felix-Onyeje
Hero Woman - Trailer
My client wanted something that encapsulated the atmosphere that would take place at her women's conference, with that in mind we delivered the essence desired.
Keynote Speaker: Creative Director:
Nicola Arayomi Amarachi Felix-O
Director (Archived Footage): Camera Operators:
John Ross-Courage Light Ldn Media Crew
Editor: Audience:
Amarachi Felix-Onyeje Light Ldn Church
Tolu Coker x Showstudio
Tolu Coker luxury fashion brand visual film project titled First fist, showcased on the Showstudio platform as part of an overall view of designers expressions of the concept ‘Bodies of knowledge’.
Creative Director: Studio Assistant: Direction:
Tolu Coker Amarachi Felix-Onyeje Ade Coker
Cinematography: Set Design:
George Robinson Hill King Owusu
Creative Director: Photographer:
Amarachi Felix-Onyeje Jason Felix-Onyeje
Brand: Editor:
Amarachiamans Amarachi Felix-O
Shrub & Brook - Amarachiamans SS24 Collection
The Amarachiamans SS24 social media campaign tease for the new collection. The full launch to come summer of 2024, a concept derived from the Bible Genesis 2:5. As the creative director of Amarachiamans the vision was to bring the description of nature from the text to reality. This campaign image was created using mixed media’s the main one being photography.
Service Rates
To begin the process book a consultation call and fill out the enquiry section down below. A 50% deposit invoice will be sent to your preferred email after the agreed upon timelines and budgets made during the consultation.
SOLO
£450
1 Hour Consultation Meeting
Addressing clients key needs
Brainstorming Concepts
Planning Timelines
Contact In-house Creative Team
Location contact confirmation
Execution - Shoot Day (Half Day)
Client will receive concept deck boards agreed upon. Options: To be implemented by creative director and clients in house team. (External freelancers rates are not included in this service.)
INDEPENDENT
£675
1 Hour Consultation Meeting
Addressing clients key needs
Brainstorming Concepts
Planning Timelines
Contact In-house Creative Team
Location contact confirmation
Execution - Shoot Day (Full Day)
Client will receive concept deck boards agreed upon. Options: To be implemented by creative director and clients in house team. (External freelancers rates are not included in this service.)
OFFICIAL TEAM
£800 - £1500
1 Hour Consultation Meeting
Addressing clients key needs
Brainstorming Concepts
Planning Timelines
Location contact confirmation
Contacting freelancers/collaborators
Execution - Shoot Day (Half Day)
Client will receive concept deck boards agreed upon. Options: To be implemented by creative director and team. (External freelancers 4hrs half day rate estimated £350)
COLLABORATIVE MASTERPIECE
£1180 - £3000
1 Hour Consultation Meeting
Addressing clients key needs
Brainstorming Concepts
Planning Timelines
Location contact confirmation
Contacting freelancers/collaborators
Execution - Shoot Day (Full Day)
Client will receive concept deck boards agreed upon. Options: To be implemented by creative director and team. (External freelancers 8hrs Full day rate estimated £500)
Book A Consultation Call
1 hr